AUTHOR:
Wiktor Zinczuk
ABSTRACT:
The purpose of the article is to reveal the peculiarities of the interaction and interdependence of new media and modern societies. The essence of such interaction is disclosed through the prism of both object-subject, and subject-subject relations. New media not only influence public opinion, but also have to focus on requests from the bottom – to support the interest of the modern audience. This should encourage social development in the direction of maximum social justice. But research proves that there is an increasing social inequality in the world. It is paradoxical, but with easy access to information formed, for the most part, politically unconscious population.
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