AUTHOR:
Oleh Burdyak
ABSTRACT:
In the 21st century information technologies have a decisive influence on business development. The most important changes are already taking place in the development of marketing activities on the Internet and will be increasingly linked to the emergence of a global information system in the future. According to some estimates, by 2014 – the beginning of hostilities in Ukraine, most small, medium and large enterprises have been using online marketing. The Internet is used not only by computer information technology professionals, but also by a grow- ing number of sectors of society. Commercial users of the Network – are the fastest growing part of the users of the “world wide web” (World Wide Web – WWW). The number of companies developing Internet strategies to support business is constantly increasing and this has a significant positive impact on business development.
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