AUTHOR:
Zelman Oksana
ABSTRACT:
The determinants that contribute to the process of personalization leader in the process of communication with the public are analyzed in the article, the types and models of communication processes are discussed, the specifics of leader in the personalization of political communication on the example and experience of the UK in the period from 2007 to today are outlined.
Also effective positioning model used by political leaders (former Prime Minister Tony Blair and current Prime Minister David Cameron) to improve the rating of political parties, led by politicians and establishing communication with the public are analyzed.
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